This is a commercial call "Happiness Factory" make by PSYOP an animation studio locate in New York, Since launching in 2006, the original "Happiness Factory" has gone on to become the highest rated global spot The Coca-Cola Company has ever tested. The ad has won several awards including a "Silver Lion" at the 2007 Cannes advertising awards, the "Grand Prix Gold Prize" at the 2006 Epica Awards and most recently a nomination for a primetime commercial "Emmy" in the United States. the spot has been very successful effect on Coke Cola products. the critique has been very controversial, it become a great topic in commercial industry.
I watched this numerous times exploring the love and soul that went into making this animation. You immediately notice that a lot of thought went into each character to make sure they add to the story-line.
I believe the main point of this post is the incredible execution of the animation, the detail, It’s a work of art. Advertising never tells us the complete story, it only shows us one side of the story. eve though it’s a lie. Coke is not a good, positive product that leads to happiness. It’s very unhealthy. This kind of advertising has its roots in the cigarette ads of old. but you have to hand it to Coke for the advertising concept and implementation, it’s brilliant.
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